The Cultural Implications of Integrating Social Media into Business
Marketers face many barriers to integrating social media into their business processes. But by adopting personal, structural and cultural changes, companies can reach a new level of social media integration. Full Article

Question for Discussion: Look at the last bottom question in this graph about company culture. Based on our discussions in class, compared with this perspective on the role of culture in corporations, how do you feel social media will impact company culture across organizations in the future?
